Tuan Le is the founder of The Lab Saigon, a multidisciplinary design studio based in Ho Chi Minh City, Vietnam. We talk about his journey from ad agency copywriter to serial entrepreneur and how Tuan runs his design agency.
Table of Contents:
00:27 – Intro
01:43 – What is The Lab Saigon? From Co-Working Cafe to Creative Agency
04:15 – Tuan’s Long Route Back to Vietnam
05:33 – The New Vietnam
06:37 – We Don’t Post About Our Failures
08:23 – Where Would Tuan Go If Not Saigon?
11:31 – Could You Work As An Employee Again?
13:22 – No Pinterest and Will Power
15:22 – Hands-on Design vs Design Direction and Trusting Your Staff
18:38 – Turn Over and Company Culture
20:47 – Crunch and Overtime in Creative Industries
23:15 – Crunch in The Videogame Industry
25:33 – Pitching in Ad Agencies
26:48 – Multidisciplinary Design Studio, Which Service is the Easiest?
29:59 – The Story of How The Lab Got Their First Big Client
30:48 – What Videogames is Tuan Playing?
33:08 – Video Production at The Lab
34:13 – Where is the Target Audience of The Lab’s Clients?
35:06 – What Kind of Stuff Does Tuan Read?
35:50 – Just Because You’re Not Famous Doesn’t Mean You Are Not Interesting
38:05 – Naming Things and Blank Lounge
44:13 – Outro
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