OVERVIEW

Unity was on the cusp of breaking out obscurity and receiving recognition as the industry standard. It needed a booth for the Game Developer’s Conference that would set it apart from the crowd. In a world where conference booths are made of plastic, we went with wood. Special attention was paid to the layout — maximising guest flow and multiple functions in a limited space. This design was declared the expo floor winner by those in attendance.

CLIENT

Design-Build Partner

CONTRIBUTIONS

  • Space Layout
  • Functional Requirements
  • Creative Direction
  • Budget Management
  • Union Labor Logistis

Layout
Layout
Xbox 360 and Wii Demo Station
Xbox 360 and Wii Demo Station
Meeting Area
Meeting Area
Presentation Area
Presentation Area
Presentation Podium
Presentation Podium
Reception
Reception
Unity Editor Demo Stations
Unity Editor Demo Stations
Unity iPhone Games Demo Station
Unity iPhone Games Demo Station
Unity Booth
Partner Pavilion
Partner Pavilion
A triangular sign was hung above the booth to ensure attendees could find it from anywhere in the expo floor
A triangular sign was hung above the booth to ensure attendees could find it from anywhere in the expo floor
A Unity employee having fun with the custom stools.
A Unity employee having fun with the custom stools.