Tuan Le is the founder of The Lab Saigon, a multidisciplinary design studio based in Ho Chi Minh City, Vietnam. We talk about his journey from ad agency copywriter to serial entrepreneur and how Tuan runs his design agency.
Instagram: @thelabsaigon @bluefintuan
Table of Contents:
00:27 – Intro
01:43 – What is The Lab Saigon? From Co-Working Cafe to Creative Agency
04:15 – Tuan’s Long Route Back to Vietnam
05:33 – The New Vietnam
06:37 – We Don’t Post About Our Failures
08:23 – Where Would Tuan Go If Not Saigon?
11:31 – Could You Work As An Employee Again?
13:22 – No Pinterest and Will Power
15:22 – Hands-on Design vs Design Direction and Trusting Your Staff
18:38 – Turn Over and Company Culture
20:47 – Crunch and Overtime in Creative Industries
23:15 – Crunch in The Videogame Industry
25:33 – Pitching in Ad Agencies
26:48 – Multidisciplinary Design Studio, Which Service is the Easiest?
29:59 – The Story of How The Lab Got Their First Big Client
30:48 – What Videogames is Tuan Playing?
33:08 – Video Production at The Lab
34:13 – Where is the Target Audience of The Lab’s Clients?
35:06 – What Kind of Stuff Does Tuan Read?
35:50 – Just Because You’re Not Famous Doesn’t Mean You Are Not Interesting
38:05 – Naming Things and Blank Lounge
44:13 – Outro
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